Social Media & AFPeeps U

Have New Orleans in the Palm of Your Virtual Hand–Check Out AFP's Online Experience!

Be sure to visit and bookmark the following offerings to enhance your conference value before, during and after the main event! And remember to check out and follow the AFPeeps–AFP's social media vanguard team!

AFP Internation Fundraising Conference Online:
AFP 2018 Official Conference App:
Twitter: @afpihq |  #afpfc | #afpeeps
AFP Vimeo:

Lunchtime Learnin' With The AFPeeps!

Hungry for some social media savvy? The AFPeeps got you covered! Once again, the AFPeeps will be bringing AFPeeps U (a.k.a. “The Peep Show!”) to New Orleans for the 2018 International Fundraising Conference! These special tutorials will be offered at Learning Lab 1 in the Marketplace during Lunch each day of the event (as well as during our special Coffee & Marketplace Time each day and Monday's Marketplace Happy Hour), and are specially designed to help you quick-start and enhance your online and social media success! Take one, take them all—we’d love to see you! Best of all—no grades! Don’t forget—you can stop by the AFPeeps Nest in the AFP Hub (Booth 427) in the Marketplace at any time for all your social media questions.

Sunday April 15

12:15 pm - 12:30 pm (Learning Lab 1)
Facebook Advertising: Make Your Marketing Budget Go Further (Josh Hirsch @joshhirsch1)
In this high-paced and hands-on session, you'll learn how to take advantage of all the data Facebook collects on us. Create custom audiences from warm leads and use Audience Insights to discover new targets.

12:35 - 12:50 pm (Learning Lab 1)
Two Short Case Studies: Yes, You Can Advocate for Your Cause (Laura Amerman, CFRE @LEAmerman; John Dawe, CFRE @johndawe)
For decades nonprofits have been told "you cant be involved in politics" - that's simply not true. In fact, nonprofits - in fulfilling their mission, are compelled to advocate everyday for underserved, underrepresented, and at-risk communities. Learn how two groups use social media and digital organizing to advocate - legally - for the people they serve.

12:55 - 1:10 pm (Learning Lab 1)
Thriving in a Social Media Crisis (Don Rhoten, CFRE @donrhoten)
With every crisis comes opportunity! Organization that are active on social media need to be ready and prepared to manage their next social media crisis with these easy steps.

3:05 - 3:20 pm (Learning Lab 1)
Optimizing LinkedIn (Scott Fortnum, CFRE, ACFRE @sfortnum)

3:25 - 3:40 pm (Learning Lab 1)
What Nonprofits Can Learn From the #Resist Movement (John Dawe, CFRE @johndawe)
In the year 2017, progressives across the U.S. joined together to found more than 5,800 indivisible and resistance groups, at least two in each congressional district. Very few of these groups have professional fundraisers or even paid staff. Yet, they have been very effective in bringing a voice to underrepresented groups and social justice issues. What can nonprofits learn from the rise of these groups to elevate their message and mission?

Monday April 16

9:30 - 9:50 am (Learning Lab 1)
How To: Facebook Live! (Gail Perry @GailPerrync)
Are you ready to dive into the world of video on Facebook? Join Gail Perry and learn how to broadcast your Facebook Live videos from your own phone. You'll learn 6 important ways to prep yourself and your equipment for the video; how to "be" on camera; the best angle; and tips to get over any nervousness.

12:00 - 12:15 pm (Learning Lab 1)
Free, Fast and Finished: Visual Storytelling for Social Media (Jim Anderson, CFRE @GoalBustersJim)
Latest trends, strategies, and tools to help you best tell your organization's story. Learn key strategies to integrate before, during, and after your appeals to maximize communication potential and build buzz.

12:20 - 12:35 pm (Learning Lab 1)
Blackbaud @ AFPeepsU: Using Technology & Social Media in Fundraising

12:40 pm - 12:55 pm (Learning Lab 1)
A Short Case Study: Facebook Advocacy During the 2017 U.S. Tax Reform Debate (Kirk Laughlin @klaugh)
As his AFP Chapter's Chair of Public Policy, Kirk Laughlin communicated updates and sent out calls-for-action through Facebook during the December 2017 debate over the Tax Reform Bill. This quick case study will highlight what was effective and what could have been improved during this effort.

4:45 - 5:15 pm (Learning Lab 1)
The Astonishing AFPeeps Game Show! (Jim Anderson, CFRE @GoalBustersJim; Josh Hirsch @joshhirsch1)

Tuesday April 17

9:30 - 9:50 am (Learning Lab 1)
Life on the Edge: Snapchat, AI and Other "New" Stuff (WhatsApp, WeChat, etc.) (Dave Tinker, CFRE, FAFP @davethecfre; Heather Corey, CFRE @hrcorey; Alice Ferris, CFRE, ACFRE @aliceferris)

12:00 - 12:15 pm (Learning Lab 1)
Ethics and Other 4-Letter Words
(Dave Tinker, CFRE, FAFP @davethecfre)
With more and more donor information being available to you via social media how do you avoid sticky ethical situations? Learn simple tips and how the AFP Code of Ethics can help you avoid these conundrums.

12:20 - 12:35 pm (Learning Lab 1)
Everything You Need to Know About Storytelling in 15 Minutes
(Leah Eustace, CFRE, ACFRE @LeahEustace)
A dive into the science of storytelling. Why does it work? How can you use it to engage your social media audience? How do you tell stories using photos, video and engaging text?

12:40 - 12:55 pm (Learning Lab 1)
How To: Instagram
(Beth Ann Locke @FundraiserBeth)

1:00 - 1:15 pm (Learning Lab 1)
Social Media Management for People With a Life (Alice Ferris, CFRE, ACFRE @aliceferris)


AFPeeps Rule The #afpfc Roost!

Make sure to catch all the AFPeeps (as well as all social media-oriented education offerings) during the official conference sessions. See, those AFPeeps actually know what they're talking about!

Friday-Saturday April 13-14

8:00 am - 5:30 pm
– Workshop (Registration required): Fundamentals of Fundraising (Ligia Pena, CFRE @ligiafpena; Laura Amerman, CFRE @LEAmerman)

Saturday April 14

8:00 am - 5:30 pm
– Workshop (Registration required): The Major Gift Challenge: How to Get Started Raising Major Gifts (Amy Eisenstein, ACFRE @AmyEisenstein)

8:00 am - 5:30 pm – Workshop (Registration required): Authentic Leadership (Leah Eustace, CFRE, ACFRE @LeahEustace; Scott Fortnum, CFRE, ACFRE @sfortnum)

Sunday April 15

9:00 - 10:15 am
– Why Every Organization Needs a Case for Support, and How to Create One (Leah Eustace, CFRE, ACFRE @LeahEustace)

9:00 - 10:15 am– Building Trust to Skyrocket Results (Tammy Zonker @TammyZonker)

10:45 am - 12:00 pm – Is Fundraising a Profession? And Does It Matter If It Isn’t? (Alice Ferris, CFRE, ACFRE @aliceferris)

4:00 - 5:15 pm – Sexual Harassment and Bullying: Is the Nonprofit Sector Safe for All? (Ligia Pena, CFRE @ligiafpena; Beth Ann Locke @FundraiserBeth)

4:00 - 5:15 pm – So You Want to Be a Campaign Consultant? (Amy Eisenstein, ACFRE @AmyEisenstein)

4:00 - 5:15 pm – The House of Philanthropy: Creating a Framework for Cross-Cultural Giving (Alice Ferris, CFRE, ACFRE @aliceferris; Jim Anderson, CFRE @GoalBustersJim)

Monday April 16

8:00 - 9:15 am
– Philanthropists, Power, Democracy: Is This the End of Philanthropy? (Ligia Pena, CFRE @ligiafpena)

10:15 - 11:45 am – Authentic Organizations (Leah Eustace, CFRE, ACFRE @LeahEustace; Scott Fortnum, CFRE, ACFRE @sfortnum)

10:15 - 11:45 am– Gender Equity: Facts, Stories and Not Much Progress Anymore (Ligia Pena, CFRE @ligiafpena)

1:15 - 2:30 pm – Getting Involved in the ACFRE Process (Alice Ferris, CFRE, ACFRE @aliceferris; Scott Fortnum, CFRE, ACFRE @sfortnum)

Tuesday April 17

10:15 - 11:45 am– Don’t Quit! Five Ways to Stay Successful and Sane As a Fundraiser (Tammy Zonker @TammyZonker)


Meet the AFPeeps!

The following social media mavens comprise AFP's social media vanguard team for conference. Rev up your conference experience—follow the AFPeeps!

Laura Amerman, CFRE

Jim Anderson, CFRE

Dan Blakemore

Reed Botwright

Lisa Chmiola, CFRE

Heather Corey, CFRE

John Dawe, CFRE

Peter Drury

Shanon Doolittle

Amy Eisenstein, CFRE, ACFRE

Leah Eustace, CFRE, ACFRE

Paola Ferrer

Alice Ferris, MBA, CFRE, ACFRE

Scott Fortnum, CFRE, ACFRE

Nathan Hand

Josh Hirsch

Claire Kerr

Kirk Laughlin

Beth Ann Locke

Harvey Mckinnon

Karen Mercer, CFRE

Katherine Morris

Kishshana Palmer, CFRE

Ligia Pena, CFRE

Gail Perry

Emily Reed, CFRE

Sandy Rees

Don Rhoten

Barbara Talisman, CFRE

Dave Tinker, CFRE, FAFP

Bryn Warner

Lynne Wester

Tammy Zonker

Contact Us

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703-684-0410 | 800-666-3863 | Fax: 703-684-0540
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